Programme
Generously sponsored by
09:30 - 10:00
Foyer4
WELCOME DRINK
Claim your spot for the break-outs
10:00 - 10:15
AuditoRium4
WELCOME TALK
SIRRIS
Lien De Leenheer
Go-to-market specialist at Sirris
SIRRIS
Niels Holvoet
Digital Business Advisor at Sirris
PRODUCTTANK BELGIUM
Tom Van Helleputte
VP Product at Delta
THE PRODUCT CONSORTIUM
Bjorn Vuylsteker
Co-Founder and CPO at WeGroup
10:15 - 12:00
AuditoRium4
PRODUCT MANAGEMENT IN DIFFERENT STAGES OF A COMPANY
3 speakers share their product experiences in different growth stages + Q&A
10:15 - 10:45
GROWTH STAGE
LUZMO
Karel Callens
Founder & CEO
As co-founder of Luzmo, Karel’s ambition is to democratize data-driven decision making for all. Luzmo will do anything in their power to make the customer-facing analytics experience engaging & empowering for end-users AND easy to deploy and scale for their customers.
10:50 - 11:20
SCALING STAGE
HENCHMAN
Jorn Vanysacker, Co-CEO & Founder & Julien Steel, Chief Product Officer
Henchman, a Ghent-based software company founded in 2020, develops AI tools for legal professionals, helping lawyers efficiently search clauses via a Microsoft Word extension. In 2023, Henchman was acquired by LexisNexis, part of the RELX Group, for $160 million.
11:25 - 12:00
MATURITY STAGE
SHOWPAD
Bram De Geyter
VP Product
Bram is the VP of Product at Showpad, leading the product strategy, roadmap, and engineering for the Content product. Since joining in 2017, he launched the Augmented Reality feature and the Windows Desktop app. He previously ran a tech startup in Latin America and holds a Ph.D. in Engineering Physics.
12:00 - 13:00
AuditoRium4
LUNCH & NETWORKING
13:00 - 16:00
INTERACTIVE SESSIONS
PRODUCT MANAGEMENT X MASTERY
Dive deep into the essential techniques and strategies every product manager needs. From gathering actionable feedback to crafting crystal-clear user stories, prioritizing features, and more. This track covers all the classic, must-know methods to excel in your role.
PRODUCT MANAGEMENT X THE REAL WORLD
Explore the intersections where digital product management collides with other domains. Whether it's the hardware-software clash, project vs. product mindset, or integrating established businesses with groundbreaking ideas. Hear real-world testimonials on navigating these challenges, adapting strategies, and identifying key obstacles.
PRODUCT MANAGEMENT X AI
Discover how AI is revolutionizing the role of product managers. Will AI tools like ChatGPT write our Jira tickets? Can generative AI automatically translate user feedback into new features? Learn how to adapt your approach as AI becomes an integral part of our products and processes.
PRODUCT MANAGEMENT X SUSTAINABILITY
Create SaaS products with a sustainable future in mind. Integrate lifecycle-focused product management with environmental and social considerations. The solutions to the most pressing challenges of our generation lie in the products and services we use every day.
Zaal: AuditoRium 4
13:00 - 13:45
■ Your AI flight plan
Peter Vermaercke - Product Strategist & Steffie De Kerpel - Product manager at In The Pocket
It’s 2025, you stopped interacting with organisations and brands through an app. Instead you’re assisted in your life by co-pilots. These purposeful AI agents help you live our life and do your job to the fullest, in a convenient way. In this workshop we will create an AI flight plan for your product and think about which steps you need to take to make it succeed in a co-pilot world.
13:55 - 14:40
■ Product Management beyond the cloud: from greenhouses to cruise ships
Bart Baekelandt, Head of Product Management at Robovision
With over 15 years of experience in product management and development within the semiconductor and satellite communications industries, Bart is currently the Head of Product Management at Robovision. With a strong technical background, including a PhD in electronics, Bart excels in bridging the gap between technical innovation and business strategy.
15:15 - 16:00
■ Reshaping products for a sustainable tomorrow
Consuela Nicula - CEO at Nolum & former CPO at Immoweb
Consuela leads a team of product experts at Nolum, dedicated to driving sustainable growth and positive impact.
They leverage sustainable product management to reshape how companies envision, design, and build the products of tomorrow. With over 15 years of experience, she specializes in circular economy strategies, impact investment, and customer-centric innovation across various industries. Holding certifications in UX and sustainability, Consuela is passionate about solving the most pressing challenges of our time.
Zaal: Multimediazaal
13:00 - 13:45
■ Mastering the Kano Method to be customer-centric
Mathieu Dhondt - Owner at Proof of the Pudding
Mathieu specializes in research, strategy, and validation for customer-focused growth in digital services. He's a big fan of the Kano method, which helps you prioritize your product roadmap based on customer value. Having used the method for a wide range of products and services, this talk will be a practical guide for everyone, from beginners to experienced product managers. Mathieu will show you how to make better decisions, create products that customers love, and help your business stand out.
13:55 - 14:40
■ Honey, I messed up. Three product mistakes I made so you don’t have to
Samia Suys - Product Leader, ex-Cheqroom, VRT & Barco
Being a product person or leader is challenging in any type of environment. Whether it’s an old-school corporate or a fancy startup…You will mess up. As have I. With three real-life experiences from Barco, VRT and Cheqroom) , I will guide you through the lows and highs of my career and the practical tools and strategies that helped me survive and thrive.
15:15 - 16:00
■ Essential Business Skills for Product Managers
Viktoria Korzhova - VP Product at Product People
Product Managers should not only be user advocates and delivery managers, but also commercial leaders of their product. Unfortunately, many PMs shy away from looking into the business side of their work. They think that they need financial education or an MBA to master it. In this talk, we will uncover that many PMs already possess most of the needed commercial skills, and understand how to apply them in the workplace to create impact and strengthen relationships with business stakeholders.
Zaal: CouR4
13:00 - 13:45
■ Medical Innovations: The Evolution of Spentys from Product to Platform
Florian De Boeck - Co-founder & Head of Products at Spentys
Florian is a serial entrepreneur with a background in Biomedical Engineering. He founded Spentys, a platform revolutionizing the production of patient-specific orthoses & prostheses using 3D tech. Florian led Spentys to global expansion while driving innovation. He also co-founded SanoHub (a coworking space) and revived the “De Boeck Family” brewery.
13:55 - 14:40
■ A PM should tackle 122 tasks. What should you focus on to be more effective?
Frédéric Pattyn - Principal Product Manager & Co-founder at NOWJOBS.
Frédéric is the co-founder of NOWJOBS and a PhD researcher at the University of Ghent, focusing on product management in software startups. He also founded Aquila Ventures to advise startups by drawing on his expertise to help them to improve their product management practices and avoid early-stage mistakes.
15:15 - 16:00
■ Not every product needs OKRs… But some do
Jürgen Suls - Founder at the product agency
Currently Head of Product at Instaclause, join Jürgen for a session on how to apply OKRs in product management. Having facilitated multiple OKR workshops, some very successful, others less so... Jürgen will share practical insights into when OKRs are essential, when they are not, and how to run a workshop that delivers results.
16:00 - 16:20
■ Lessons learned from working
with 500+ Startups and Scaleups
Peter Verhasselt - Senior Advisor Software Product Management at Sirris
Peter Verhasselt is a digital business expert with extensive experience helping scaleups and technology companies optimize their product portfolios, define go-to-market strategies, and streamline team roles. With a background in product management, digital transformation, and growth strategy, Peter has worked in industrial sales, R&D, and field service before joining Sirris, where he advises on R&D roadmaps and mentors startups. He is the co-author of Hyperscale and Microcare: The Digital Business Cookbook and Van ambitie tot adoptie: digitaal transformeren met impact. Peter holds advanced degrees in applied sciences, industrial management, economics, and law.
AuditoRium4
16:20 - 17:10
KEYNOTE
■ Focused product leadership: crafting impactful solutions. Making a mark, not blending in
Tom Van Den Bosch - Chief Product Officer at itsme®
Tom spent most of his professional life in banking and technology and began his career with BNP Paribas Fortis as a member of the Retail Banking CEO Office. In 2011, he joined the transaction services department of KMPG, playing a key role in providing financial advisory and transactional support to clients engaged in mergers, acquisitions, and other strategic transactions. On February 1st 2014 Tom joined Belgian Mobile ID, he was involved in the start-up and launch of itsme. As Chief Product Officer, he advocates for inclusive design principles and user-centered approaches, ensuring that products are designed with a focus on accessibility and usability for all individuals.
AuditoRium4
17:10 - 17:3O
CLOSING REMARKS
Tom Van Helleputte, Bjorn Vuylsteker, Peter Verhasselt, Niels Holvoet
AuditoRium4
17:30 - 19:3O
NETWORKING DRINK WITH FINGERFOOD
AuditoRium4